{"id":27,"date":"2017-05-04T18:58:26","date_gmt":"2017-05-04T18:58:26","guid":{"rendered":"http:\/\/trail-running.pt\/website\/?p=27"},"modified":"2017-07-02T15:36:26","modified_gmt":"2017-07-02T15:36:26","slug":"madeira-lancou-nova-marca-para-reunir-eventos-de-trail-e-atrair-praticantes","status":"publish","type":"post","link":"http:\/\/trail-running.pt\/website\/madeira-lancou-nova-marca-para-reunir-eventos-de-trail-e-atrair-praticantes\/","title":{"rendered":"Madeira lan\u00e7ou nova marca para reunir eventos de trail e atrair praticantes"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-63\" src=\"http:\/\/trail-running.pt\/website\/wp-content\/uploads\/2017\/07\/composta.png\" alt=\"\" width=\"960\" height=\"540\" srcset=\"http:\/\/trail-running.pt\/website\/wp-content\/uploads\/2017\/07\/composta.png 960w, http:\/\/trail-running.pt\/website\/wp-content\/uploads\/2017\/07\/composta-300x169.png 300w, http:\/\/trail-running.pt\/website\/wp-content\/uploads\/2017\/07\/composta-768x432.png 768w, http:\/\/trail-running.pt\/website\/wp-content\/uploads\/2017\/07\/composta-678x381.png 678w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>A Associa\u00e7\u00e3o de Promo\u00e7\u00e3o da Madeira (AP Madeira) aproveitou o ambiente em torno do MIUT (Madeira Island Ultra Trail) para lan\u00e7ar a Madeira Ocean Trails.\u00a0A nova marca \u00e9 direcionada para a\u00a0comunica\u00e7\u00e3o de turismo activo\u00a0e visa destacar o potencial do destino no seu eixo natureza.<\/strong><\/p>\n<blockquote><p>H<em>\u00e1 um elemento diferenciador dos trails na Madeira q<i>ue \u00e9 o bin\u00f3mio natureza\/mar <\/i>&#8211; Roberto Santa Clara, presidente da APM<\/em><\/p><\/blockquote>\n<p>A AP Madeira encontrou na \u201ccrescente relev\u00e2ncia que o turismo activo tem vindo a assumir e, em particular, as provas de Trail Running,\u201d uma oportunidade, pois considera que \u201cos eventos associados ao Trail t\u00eam um potencial enorme para comunicar a Madeira como destino de turismo activo\u201d.<\/p>\n<p>O projecto visa a promo\u00e7\u00e3o de uma Madeira rejuvenescida, direcionada para o turismo activo e capaz de atrair fluxos tur\u00edsticos em qualquer altura do ano (Madeira All Year), aumentar a sua notoriedade, mostrar a potencialidade que existe para os praticantes de Trail Running\u00a0e atrair cada vez mais atletas e acompanhantes a estes eventos desportivos e a este destino.<\/p>\n<p>A nova marca pretende assumir um posicionamento \u201cumbrella\u201d ao\u00a0agregar os eventos de Trail Running que se realizam de forma dispersa na Regi\u00e3o. Numa primeira fase, a marca inclui as tr\u00eas provas de Trail regionais que est\u00e3o inseridas em circuitos internacionais: MIUT; Eco Trail e UltraSky Marathon.<\/p>\n<p>Numa fase posterior, \u00e9 objectivo da marca ser reconhecida apenas pela sigla MOT.<\/p>\n<p>O projecto conta com o aconselhamento t\u00e9cnico de Lu\u00eds Fernandes, atleta madeirense de trail running que venceu a edi\u00e7\u00e3o de 2015 do MIUT.<\/p>\n<p>A apresenta\u00e7\u00e3o oficial da nova marca teve lugar no dia 20 de Abril num evento que decorreu no Pico dos Barcelos.<\/p>\n<p><strong>Foto:<\/strong> DR<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>A Associa\u00e7\u00e3o de Promo\u00e7\u00e3o da Madeira (AP Madeira) aproveitou o ambiente em torno do MIUT (Madeira Island Ultra Trail) para lan\u00e7ar a Madeira Ocean Trails.\u00a0A nova marca \u00e9 direcionada para a\u00a0comunica\u00e7\u00e3o de turismo activo\u00a0e visa <a class=\"mh-excerpt-more\" href=\"http:\/\/trail-running.pt\/website\/madeira-lancou-nova-marca-para-reunir-eventos-de-trail-e-atrair-praticantes\/\" title=\"Madeira lan\u00e7ou nova marca para reunir eventos de trail e atrair praticantes\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A Associa\u00e7\u00e3o de Promo\u00e7\u00e3o da Madeira (AP Madeira) aproveitou o ambiente em torno do MIUT (Madeira Island Ultra Trail) para lan\u00e7ar a Madeira Ocean Trails. 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